“Roast me! Hang me! Do whatever you please,” said Brer Rabbit. “Only please, Brer Fox, please don’t throw me into the briar patch.”
Looks like all those Ph.D.’s over at Google haven’t been reading their Tar Baby. It’s the story where Richard Rosenblatt’s Demand Media, demands to Google “Oh please… don’t modify your search engine and block our content farms!” Google is attempting to game the gamers in the rewriting of it’s algorithm to emasculate the content farms such as Demand Media. Unfortunately for Google, this is exactly what will unravel their dominance in search.
If you don’t know how the story goes and if you believe somehow that there is a complex technological solution to the problem, then head down to your local bankrupt Blockbuster store and rent Disney’s Song of the South. After you watch it, take a look at Google’s stock price and how much of their revenue comes from search engine advertising, then try to handle a tar baby and see if any tar comes off on your hands. The way my Mom said it when I would get involved with things or people who were trouble was “It’s difficult to handle dog poop without getting it on you.”
After your complete our Brer series of exercises, you’ll understand why when someone like Richard Rosenblatt, CEO of Demand Media moves in to your in-law apartment, there’s only one way out and that’s to move out. You see to players like Richard, it’s not a cartoon, it’s a net sum game. If he understood abundance, MySpace would have crushed Facebook. If you don’t know what I mean, then rent the movie Pacific Heights and you’ll get the picture.
If you’re CEO of Google. you’ve got a problem. If you’re Eric Schmidt, the former CEO of Google, you’re going to look like a genius for “leaving” when you did.
Here’s a link to the story from Nicholas Carlson for BusinessInsider.com: http://www.businessinsider.com/google-declares-war-on-content-farms-including-demand-media-2011-2
Here’s a link to our previous post on Demand Media: http://tradewithdave.com/?p=5333